Tech Javayogi

Search Engine Optimization is the art of getting your site, service, or product to rank high in searches, mainly Google. A decade ago, SEO used to be easy. Simply liberally pepper your page with your key word, including title, file name, and meta tags. Voila, it outranks everyone except for the few people, who are in on the secret as well.

Google focuses a lot more on how many sites link to you, the quality of the sites, and the site’s relevance to your topic. Google puts you by default in the dog house, until you stick around long enough to prove not to be a spammer. Therefore, SEM, Search Engine Marketing, has become more important: Getting other people to link to you. That’s sometimes a tough challenge.

Are you looking for the easy way out? Here it is. Make a social news release with pitchengine.com. Pitchengine.com is highly regarded by Google. You have noticed that Wikipedia tops most search terms. Google likes Wikipedia, as it does pitchengine. Google constantly (near real time) scans pitchengine. I did a social news release for my dad’s business. The social news release on pitch engine showed up on Google within a minute. It ranks really high. It always ranks above our site.

Okay, what is a social media release (SMR)? Here is the way that Beverly Macy, UCLA social media instructor, explained it:

In the 60’s and 70’s, PR Newswire was the only kid in town for press releases. Press releases were so carefully created documents: reviewed by the company’s legal staff and management staff. PR Newswire selectively accepted only truly news worthy press releases. Press releases were expensive and the prestige of big companies. PR Newswire would send the press release via cable to major news papers. The little amount of news those days, actually had the news papers dig through the news releases on slow days. Journalists looked for press releases that could be developed into stories.

About ten years ago with the emergence of the World Wide Web, press release distribution services popped up. They offered cheap press releases. They offered to send anything without checking for newsworthiness. You could send news about your ma’s 70’s birthday. As a bonus, the new services allow photos, video, and links to be attached to the press releases. In a way, press releases became available to the common man. On the other hand, press releases lost their prestige in an ocean of press releases.

The rise of blogging and social media increasingly eclipses traditional press. How do you reach all those bloggers? You send a social news release instead of a press release. That’s what pitchengine lets you do. It even lets you send free SNRs that stay up for 30 days.

Give it a try! See, how high and instantly your keywords rank.